In 2023, it's time for a new hairstyle for a new year! This year's hair trend is still about texture and lightness, and most importantly, helping girls to look younger! Here's a list of 12 popular medium to long curly hairstyles for 2023 that are sure to get you stood out!

1.Cloud Perm

Cloud perm is also called “Korean-style lazy perm” as the laidback and voluminous curls do not require extra care early in the morning. The bolder and more casual style gives a soft texture to your hair with a touch of elegance.

2.Vintage fluffy curls

The ever-popular fluffy-curled medium to long hair in Korea displays tidy outer tails. The highlight is that the bends are all in parallel rolls, giving the whole thing a laid-back feel without being too cluttered.

3.Bud curl

The bud curls look like gentle, romantic flowers, with a fluffy, soft texture! The large curls are very spirited and vivid, perfect for girls with medium length hair. The natural curls help to reduce the appearance of flesh around the face, making it look super small!

4.C+S-curls

Many permed hairstyles only use C-curls or S-curls, while this option enjoys the best of both worlds. C-curls along the cheekbones to the cheeks can add more volume to the hair and make your face look smaller; S-curls towards the hair ends can help you get through the awkward stage of shoulder-length hair nicely. This look is a must-have for your growing hair! 

5.Jelly perm

The jelly perm looks like a doll's exclusive hairstyle! Looking bouncy like jellies, the medium curl is a toned-down version of hippie perm and a tighter version of loose waves. It will not look too heavy and oozes a romantic and sweet vibe. This is a low-commitment way for your perfect mix-and-match! Perfect for girls with not-so-lush hair, it helps to visually increase the volume of hair!

6.Elisabeth perm

Elisabeth perm (엘리자벳펌) is recently the most sought-after permed hairstyle in Korea. The airy curls add volume to the hair and bring a slimming effect, exuding a taste of sweetness and charm. You can also try to pair them with curtain bangs to refine the hairline and offset the large forehead. Your face with look slimmer and longer visually. The longer your hair, the better it looks... a must-have medium to long hairstyle for 2023!

7.Gentle loose waves

Gentle loose waves with curls at the bottom send out a carefree and natural vibe. You can also match this hairstyle with curtain bangs. If you don’t want a heavy look with your long hair, you may sweep the bangs towards the back of your head with natural-looking lines that emit a feminine charm.

8.Wind perm

Wind perm, as the name suggests, means an airy and natural look with hair swaying in the breeze. Don’t worry if your hair looks slightly untidy as this creates a natural windblown effect, which makes this hairstyle a perfect choice for the more laidback girls.

9.Hug perm

A hug perm involves a layered haircut that removes the weight at the bottom and curtain bangs that perfectly blend into the “embracing” look. The overall style aims at presenting feather-like layers which look trendy and gorgeous with ease.

10.Outer curls

The outward curve of the hair adds volume between the ends and the cheeks, helping to define the little face. The S-shaped fringe not only slims the cheekbones, but also gives a sensual, grown-up look. Airy bangs or centre-parting bangs for a sweet and feminine style!

11.Smooth runners

The natural curl resembles the lines of rainwater, hence the name “smooth runners”. The overall volume is not overly flashy and gives off a full-bodied quality! Korean girl group BLACKPINK member JISOO also fancies this hairstyle!

12.Barbie roll

The Barbie curl is more consistent, attaching it a more elegant look and a youthful and lively vibe without being overly mature (and old-fashioned). The curl from the top of the head all the way to the end of the hair adds volume to the visual effect!

Reward yourself with a brand-new style in 2023! 

Register now for Āto Hair Club’s Japanese premium hair wash, cut, colour and perm!